iLogic Digital Agency created a hugely successful, online rich media advertising takeover on South Africa’s leading online news portals. A branded Nando’s wooden tomato box featured in prime banner media placements on prominent news websites, IOL, News24 and iAfrica. Tomatoes were then digitally thrown onto the headlines, leaving a dramatic splat with red pulp runs.

Online Rich Media Advertising Case Study

Within a day, there were 1, 024, 245 impressions and 1, 6007 clicks, with a 1,56% click through rate and an average time of 72,57 seconds spent with the cursor on the banner. iLogic campaign was a massive success. Nando’s Tangy Tomato Flavour made tossing 171 580 tomatoes at the headlines more fun than reading them!